The Film Industry is one of the largest film or entertainment markets that encourage the integrity, financial, and creative collaboration of diverse communities around the globe. In filmmaking, the process of marketing your film is a crucial aspect as considered to be the most underrated thing. With a plethora of movies created and released every year- in all sizes, shapes, and genres, Marketing should be the top priority to make your film seen.
Congratulations! For finishing your filmmaking. Now get your film to be seen! This is where marketing begins. It is indeed crucial to keep the ball rolling in your marketing process when the pre-production begins, and throughout the post-production. Social promotions do help with the film marketing, but people often connect to the one’s that they catch a glimpse of. And, it is why an engaging trailer is making more impact rather than several promotional tweets.
Now, let us see different ways of marketing films efficiently.
Planning a systematic approach to marketing your film is as important as making a film. Without a prominent marketing strategy, you may hamstring its potential. So, whether you are about to start shooting your film or have already wrapped up, get to know the basic steps provided here.
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SOCIAL IT:
Before starting with the main topic here-“SOCIAL IT”: the pioneering key strategy not to be missed or messed up with is Branding your film. It implicates your film name across different social media accounts as it plays a crucial role in grabbing the eyeballs of the audience. People searching for your film should easily catch it and remember the film across all the platforms. Now let is dip into the main point.
Social media strategy for film marketing. Source: from Evok Advertising
Social media is the most tricky and quirky way to tame. The choice of platforms to incorporate usually depends on the movie personal preferences, and a large audience base platform. Nowadays, every user buzzed off with three pioneering social media tools- YouTube, Facebook, Instagram, and Twitter. Many movies during this Covid-19 pandemic has opted for Over-the-top (OTT) releases, for which the filmmakers mostly are going for social media marketing campaigns. Film casts have been promoting the film content on social platforms like Instagram, Twitter, and YouTube. Moreover, creating hashtags is trending all over. So, by posting photos or sharing details of post-production on the timeline of your created project on social media will largely help in grabbing huge audiences.
Social media strategy for film marketing. Source: from Evok Advertising
TRAILER IT:
Since the news of a film releasing in theatres, an excitement to watch the trailer starts in the audience. Yes, it is the film trailer that depicts the theme and subject of your movie story to the people, and therefore, an exhibiting engaging trailer is a crucial aspect of your film marketing. “Action speaks louder than words” is very much true for film marketing strategy. An engaging trailer can bring more impact than several promotional tweets, and producing an impactful trailer is similarly crucial as directing a film.
Putting an extra effort in delivering insight into your marketing process will ultimately attract audiences emotionally.
Always stick to releasing a short duration (let say 30 seconds) teaser of your film before release the trailer to gain more audience interest towards the film release. A logo reveals character introduction or some signature dialogue may make your trailer look no way unique. Rather focus on using creative content and continue in revealing the theme consistently as you progress through your production process. Once done with the post-production, create an extended final trailer.
Get to know about how helpful will be the API Online-Theatre-Screens.
PR (Press Release) IT:
PR strategy will help filmmakers reach out to the IMDB ratings for their films. Reach out to the right PR that suits to your film. Generating a press release creates an impact on your film marketing. Under this strategy, you can provide all your film’s complete information in a minimum sample size. You can speak about your experience as a filmmaker- the way you directed, edited, produced, or photographed the content. You can also go for a public screening of your film, whether at a film festival or other public-platform. The local press present at these events will pitch your screening, and get the maximum coverage of every miniature detail of the movie.
WFF, World Film Festival embraces a great resource into their production services that help you go through the step-by-step process of incorporating a captivating press release for your films. Adding milestones to many independent films and documentaries, WFF stands out it’s best in connecting filmmakers across the globe proficiently. In 2018, WFF did a poster launch of a movie in their screening process, which went further into the American Film Market (AFM). Explore all the featured availabilities for your film marketing right now.
FESTIVE IT:
Submitting your films to the film festival is another major step in marketing a film. It is always a great thing to get your film screened and seen at a big film festival. Not many filmmakers would think of applying this marketing strategy, but do you know how this could turn out to be the ultimate powerful marketing tool for your film?
Yes, you heard it right. Film festivals can bring a big deal to be made from big professionals such as distributors, large campaign companies, businesses, and more. You could probably win an award once you go for screening your film at small or big film festivals. Film marketing is all about targeting and connecting with your niche. Know more about how about promotional-marketing and how it helps in organizing the event and make the best happen out of it today.